Tiny Dinosaur Museum
Branding, Motion & Experience Design
MICA, Spring 2015
In the spring of 2015, a curator approached me with a wacky idea for a new museum—the Tiny Dinosaur Museum. The big catch was that these “tiny dinos” were actually chickens. I set out to design the museum experience without giving away the silly secret.
Introduction
The Tiny Dinosaur Museum is a community hub that hopes to educate residents about the economic, environmental and social benefits of tiny dinosaurs. It is located in the Midway neighborhood of East Baltimore.
Logotype
The logotype is an abstraction of a tiny dinosaur that leaves people curious about what these creatures look like. The playful mark, typography and color can be applied to various elements and collateral, making the museum’s scientific content fun and accessible.
Promotion
Strategic promotion includes wheat-pasted posters on neighborhood buildings, public transport advertising and a dino-centric compost campaign.
Press
A local news report detailed the establishment of the museum, the unexpected artistic ability of tiny dinos and future challenges faced by both dinos and their neighbors.
Pop-Up Exhibit
An exhibit on MICA’s campus introduced the museum to everyday people. I included a variety of interactive, tactile experiences such as 3D-printed fossils, a real dino egg and a dino dig that puts visitors in the shoes of a scientist.